Click Here for examples of projects we've done for our clients.

About Conversion Dynamics

Conversion Dynamics is a software engineering consulting company based in northern California. We've been developing branded web portals, data conversion tools and office workflow integration solutions since 1988.
We specialize in engineering custom solutions tailored to your business, your workflow and your customers.

Web Applications, Web Services and Backend Database Design

We build secure, dynamic, data-driven web applications and web services. We build specially-designed components that sit on your web server and securely process data flowing in from your web sites and web applications. These server-based components process requests and retrieve data from your databases completely in the background and dynamically generate rich, HTML web pages based on that data, presented anyway you want, secured by your business rules.
The resulting web pages our web services generate will look just like any other page on your web site, with your own branding, color schemes, etc. Once these components are developed, they can be used as back-end processing engines to provide the same services to any or all the pages in your web site.
This allows us to "web-enable" nearly any kind of business your company does today, whether it's for your Internet portal or your company's internal intranet, whether it's accounting, consulting resource management, inventory... whatever you do, we can get you plugged in and integrated effectively across disparate processes and locations.
And it doesn't end there. We not only provide all the programming expertise to build your web applications and web store functionality end-to-end, but our expert web designers can make your web site compelling with professionally-designed menus and navigational elements with a pleasant, color-matched look and feel, and we can even integrate audo and video, flash animations-- whatever you can envision, we can make it a reality.

Outlook Add-ins and Office VBA Programming

We can build custom Outlook add-ins that integrate with your existing business applications, allowing you to take advantage of Outlook's mobility, rich customization and offline synchronization features. Using this approach, you open up a whole new world of freedom for things like consulting, customer resource management, sales, retail, etc. Almost every type of business that involves work in the field can benefit from using Outlook add-ins as the means to make your applications mobile.
Accounts receivable, invoicing, inventory, point-of-sale systems, time tracking, service orders, business transactions-- all can be implemented as part of Outlook and can be done offline in the field. You can synchronize the data on your laptop with your back-end businss systems when you get back to your office and your network connection, or over a WiFi hot spot or a phone line from your hotel room.
Applications we produce can synchronize with Exchange Public Folders, Microsoft Access or SQL Server databases or almost any other type of database system your business may currently use. We build the plumbing to connect it all, and we develop the automation to produce complete end-to-end workflow solutions that work exactly the way you do.
In addition to Outlook add-ins, we can also build custom add-ins for the entire suite of Microsoft Office applications-- Word, Excel, Powerpoint, etc. Our solutions allow the user to work offline in ways they never could before.

Data Conversion and Workflow Integration Tools

Get more out of your existing software with our powerful data conversion and automation solutions. We can programmatically parse and convert just about any kind of data in any format into just about any other format! Do you need a tool that extracts SQL Server database records or Excel Spreadsheet data or Access records and automatically generates custom items in Exchange Public Folders from that data?
We can do that, and even automate it so it happens without human intervention, if you want! The resulting MAPI items in the Public Folders can be any intrinsic Outlook type, Contacts, Calendar Appointments, Tasks, Mail Messages, whatever makes sense to you-- they can even be customized versions of any of these types using customized Outlook Forms.
We also produce programs and tools that auto-generate rich, HTML reports from data stored just about anywhere or in any format, and components that automatically e-mail these reports to any mailbox inside or outside your company based on whatever business rules or processes you like.
Of course, these are just a few examples of the kinds of innovation we provide in the data conversion arena.
Exactly what you need, where you need it. Need graphs and charts on your data but don't want to have to manually plug data into Excel all the time? We can write custom tools that programmatically leverage the graph engine in Excel to automatically chart data from almost any data source.
Whether the data is in SQL Server, Access or some other database, Exchange Public Folders, web pages, text files or even mail messages in your inbox, we can write tools that extract and convert that data into anything you can imagine-- reports, mass communication, e-mail newsletters, whatever you need.

Software Product Activation

With software piracy high and on the rise these days, if you produce and sell software, you need a fail-safe online product activation solution to protect all the software products you sell. Hackers can beat any embedded key system - that type of solution has been broken for some time now. To protect your products from piracy these days, you need online activation, with all authentication in the cloud, protected by web services. We offer specialized, online activation services that you can easily "plug in" and use in your own software applications.
Our product activation and registration wrappers provide the following benefits:
  • You can require online activation for users to get full functionality.
  • You decide how much or how little functionality you want available to the user before activation.
  • You spend none of your time developing the activation scheme and all of your time developing and selling your software.
  • We've already done the work for you - with our activation components, you can add product activation to your program in seconds with just a few lines of code.
  • We offer complete online data collection and reporting tools. Track your registered and activated users, download lists of their e-mail and physical addresses so you can offer them upgrades or additional products using e-mail and snail mail advertising campaigns, or just to keep in contact with your customers, do surveys, etc. We can even develop custom tools for you to send automated HTML newsletters that have the same branded look and feel as your web site and more...
This page lists only some of the kinds of custom solutions we develop. We can design and develop pretty much anything you can envision and we can tailor the solution to your specific business rules.
If you would like to contact us, just send us an e-mail:
Click Here for examples of projects we've done for our clients.